Interview of Trend Micro

1/ Could you describe your company as well as the products / solutions that you will be presenting during Milipol Qatar 2022?

Trend Micro is a global cybersecurity leader that helps make the world safe for exchanging digital information. Fueled by decades of security expertise, global threat research, and continuous innovation, our cybersecurity platform protects hundreds and thousands of organizations and millions of individuals across clouds, networks, devices, and endpoints.

As a leader in cloud and enterprise cybersecurity, our platform delivers a powerful range of advanced threat defense techniques optimized for environments like AWS, Microsoft, and Google, and central visibility for better, faster detection and response.

Trend Micro’s global threat research team delivers unparalleled intelligence and insights that power our cybersecurity platform and help protect organizations around the world from 100s of millions of threats daily.

www.trendmicro.com.

2/ In your opinion, what are the current trends that are providing opportunities for your company?

We must consider today’s accelerated digital world and how it has provided easier ways to connect and increase productivity. The need for cybersecurity is more apparent now than ever, as more organizations and individuals are relying on technology to make their lives easier. And protecting their digital activities has become a top priority.

Today, hybrid work and learning are a very prominent fixture in almost every organization and household across the world. These remotely located access points can create complexities within a network, which must be protected with the most highly sophisticated solutions and industry-leading strategies in cybersecurity.

Additionally, migrations to the cloud continue to pick up the pace for enterprises of all sizes. Their workloads in the cloud require safer procedures and a fortified digital infrastructure. The cloud has become a more powerful tool yet cybercriminals continue to seek vulnerabilities to gain access and do damage.

Also, AI, machine learning, and IoT provide a plethora of benefits and advantages to enterprises in the modern era. However, adopting new technology for organizations also means new ways for bad actors to conduct cyberattacks. And this is where Trend Micro’s robust, multi-layered solutions help organizations safeguard their digital assets and journeys.

3/ Why did you choose to participate at Milipol Qatar 2022?

Will you be presenting innovative/new products or solutions during Milipol Qatar 2022? Milipol Qatar 2022 is an opportune moment for Trend Micro to continue its commitment to safeguarding the digital journeys of every organization and individual in the modern-day digital world. We must engage and interact with decision-makers and industry leaders to raise awareness of today’s threat landscape, and the tools and strategies that are required to face the cybersecurity challenges of the future.

We are always excited to showcase our state-of-the-art cybersecurity solutions like Trend Micro’s Vision One and Trend Micro Cloud One that protect every angle of operations for enterprises across the country. As organizations continue to advance their digital transformation journeys, Trend Micro’s Vision One and Trend Micro Cloud One, through the power of XDR (Extended Detection and Response), provide a broader perspective and better context when it comes to detecting, investigating, and responding to threats faster. This powerful tool enables superior cross-layered detection and investigation on a single, integrated platform.

4/ Can you update us on the latest innovation in Trend Micro?

We will launch our latest innovation Trend Micro One on April 27th at our 2022 Perspectives Event. Trend Micro One is a unified cybersecurity platform enabling organizations to understand, communicate, and mitigate cyber risk across the enterprise. It includes market-leading capabilities for securing clouds, endpoints, email, networks, and IOT environments, with built-in security operation capabilities like XDR, risk insights, and more. With visibility and continuous risk assessment across the enterprise, Trend Micro One enables organizations to better manage cyber risk while being more agile and able to adapt quickly to new business and compliance needs.

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5/ How is Milipol Qatar 2022 important for growing your business?

Trend Micro is consistently spreading awareness on the necessities of today’s cybersecurity protection across the region, aiming to reach more organizations and individuals to support their digital journeys. Better access to the best solutions gives enterprises the potential to accelerate their development most securely and support organizations that lack the necessary knowledge, experience, and resources to protect their digital assets.

Platforms such as Milipol Qatar 2022 not only gives us the opportunity to showcase the best security solutions but to exchange our ideas and insights that can transform the way people work and live.

6/ Where do you intend to grow your business in the future (countries or verticals)?

Trend Micro continues its commitment to remain at the forefront of cybersecurity innovation. Our capabilities to safeguard digital environments have been reflected in our successful collaborations with decision-makers in both the public and private sectors.

We constantly strive to enhance the digital experience with new skilling initiatives, cutting-edge solutions, actionable insights, and best practices. From small to medium size businesses to industry-leading enterprises, we aim to provide organizations with a competitive edge in reaching greater milestones throughout their digital journeys. From countries’ extension perspective, we are proud to announce that today Trend Micro has local presence in each of the Gulf countries. In the next step we are looking to extend our coverage to include Managed Service Providers (MSP) and Consumers.